Taxpayer-funded spending on government advertising reached a record $124million last financial year, forcing the Brumby government to defend its election advertising.
IF you spend your time at home trying to make quick buck on your computer playing online poker, blackjack, slots or betting on sports anywhere in South Africa, you’re doing so illegally.
Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation ...
British artist Stanley Donwood combines the words and colors used in two forms of advertising -- spam and billboards -- to create an overwhelming atmosphere that is at once attractive and troubling at Fifty24SF Gallery. His paintings use words such as Brain, Sex, Blood, Desire, Risk, Now, and Cheap....
Revenue from online advertisements is expected to see an explosive growth in China over the next three years as advertisers clamor for more eyeballs as Internet usage peaks, according to a senior executive from Renren.com.
01 September 2010 ABU DHABI -- The advertising expenditures in the GCC region grew by 20 per cent in the first six months of the year, showing significant growth in all member nations of the economic bloc, in contrast with a four per cent dip in the UAE.
The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers.
The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers.
The Advertising Standards Authority (ASA) is extending its digital remit to include all marketing communications online in all sectors regardless of an organisation's size.
The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.
The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.
Grand and bold declarations about the demise of online advertising -- and the web itself -- get all the attention. But two recent ads serve as countermeasures to the gloom: hackers are calibrating online advertising to serve their own specific needs.